The UK’s largest delivered wholesaler Palmer & Harvey, is partnering with Missing People to display appeals for missing children and adults on the sides of their vans that make daily deliveries to shops in every UK mainland postcode.
Last year, 240,000 people were reported missing in the UK – enough to fill Wembley Stadium three times. All missing people, especially children, are vulnerable to harm.
P&H initially approached Missing People with the idea for how the space on its delivery vehicles could be used for a social purpose given their presence in towns, villages and urban centres all over the UK.
This partnership will help extend the visibility and reach of Missing People’s efforts to find a missing person or encourage members of the public to come forward with new information.
The delivery vans will appeal for missing people in the communities they were last seen; from Olivia Burton-Taylor who went missing from Sevenoaks in Kent aged 17 last year and Luke Durbin who has been missing from his home in Suffolk for over ten years, to Allan Bryant, who was 23 when he went missing from Glenrothes in the East of Scotland in 2013, the appeals span communities where a loved one is missing across the UK.
Missing People will work with the guidance from the police, and with Palmer & Harvey’s regional depots, to ensure the vans go on the roads with the latest missing person posters as new appeals start.
Jo Youle, CEO of Missing People, says:
“When someone is missing, it is almost always a sign that something is seriously wrong. One of the charity’s key focuses is to appeal to a missing person to let them know that we are here for them, as well as asking the public to share vital information. The new Delivering Hope campaign will be instrumental in helping us extend the reach of our publicity appeals and we really hope it will play a role in reuniting missing people with their loved ones.”
Martyn Ward, Managing Director of P&H, comments:
“To our customers, what matters is inside the vans. Yet the exterior is effectively a blank canvas that could be used to grab people’s attention and help those in the communities we serve. The Delivering Hope campaign allows us to use our extensive delivery network to help this hugely inspiring cause. Missing People does incredible work every day to search for and reach out to missing people on behalf of their friends and family.
“By using our delivery vans to display missing people posters, we hope to further raise awareness of missing people in the areas they were last seen, and deliver hope to families who are waiting for news about their loved ones. We are delighted to be able to lend our assets to such a vital cause.”
Nicki Durbin, mother of Luke Durbin, one of the appeals featured in the Delivering Hope campaign who went missing from Woodbridge, Suffolk eleven years ago, says:
“The ongoing support Missing People has offered me since the day Luke went missing has been invaluable. It’s so important to me to keep raising the of profile of Luke’s appeal to encourage people to come forward with any information they may have. The Delivering Hope campaign is a great new way for us to reach people in the area where Luke was last seen who may not already have come across the appeal.”
Delivering Hope marks the start of a long-term partnership between Missing People, Palmer & Harvey and its 4,000 employees to help ensure that even more can be done to help missing people and their families.