Missing People Website
Call Missing People on 0500 700 700. 24 hour confidential Freefone service.
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Charity Milk Carton Appeal for Missing Teenager
Missing Islington teenager, Alexander Sloley, is to appear on millions of milk cartons in a national campaign launched by the charity, Missing People, and supermarket, Iceland.
Alexander, who was also known as 'Gogs' disappeared from a friend¹s house in North London on 2 August 2008, aged just 16. Although he said he was on his way home, Alexander never arrived.
The charity Missing People hopes to raise awareness of Alexander¹s disappearance across 13.5 million Iceland milk cartons in an appeal for information into his whereabouts. The labels also ask the public to Œhelp keep the search alive¹ with a £5 donation to the charity by texting ALEX to 82010.
Each one-off text donation could provide six hours of helpline support to Alexander and others calling the charity¹s Runaway Helpline.
Alexander¹s mother, Narissa Tivy, said: ³The charity has been a major source of support ever since my little boy disappeared, and this campaign is another way that we can keep the search alive. I am hopeful that seeing his face across so many milk cartons will encourage anyone with information, no matter how insignificant it may seem, to come forward so I can have my son home once again.²
Alexander is the fifth missing person to be featured in the campaign by Iceland and Missing People. Those known to have been found directly as a result of the previous Iceland appeals include a 16 year old who had been missing for more than seven months.
Marketing Director of Iceland, Nick Canning, said: ³We all know just by reading the papers at the breakfast table that missing children face many dangers. We believe that publicising Alexander¹s disappearance across milk cartons is a really effective way to jog the public¹s memory.
"We¹re really proud to be working with Missing People again in this way who knows, we might just encourage someone to come forward with information that could bring this family back together."
As well as appealing to the public to give provide information on Alexander to the charity (Missing People Freefone 0500 700 700), each carton label will urge Alexander to contact Runaway Helpline (Freefone 0808 800 7070 or by texting 80234).
To find out more about Missing People and Alexander Sloley¹s disappearance, visit www.missingpeople.org.uk/alexandersloley.
