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Missing People Launches Campaign To Target Scottish Runaways
The charity Missing People has announced the launch of a new phone box advertising campaign to reach young runaways throughout Scotland.
The charity is aiming to raise awareness among the target audience of 13-18 years for its Runaway Helpline. The service provides 24 hour confidential support and advice to some of the most vulnerable young people in our society.
The campaign will last for six weeks across 300 phone boxes in Scotland based on their proximity to cinemas, skate parks, bowling alleys, schools and high streets, and other locations which are popular with young people. According to JCDecaux, the out-of-home media company who owns the sites, 15 – 19 year olds are 79% more likely to see advertising on phone boxes (TGI).
Alison Cowan, Director of Fundraising & Marketing at Missing People, said: “There are more than 100,000 young people who run away each year in the UK. Many will face dangers including physical and sexual abuse not least the danger associated with sleeping rough.
“As a crisis service we want to give these vulnerable young people every option to contact us. Runaway Helpline has multiple contact points so that young people can access help in a way that feel most comfortable, by phone, email or text - even when they have no credit left on their mobile phone.”
The promotion has been funded by Scottish players of the Peoples Postcode Lottery, who support Missing People.
Since the charity launched the first confidential free-to-text text (SMS)service for missing children it has received more than 2,000 messages from vulnerable children.
