Join the Child Rescue Alert Team

And you could save a child's life

ACT NOW and support Child Rescue Alert

When a missing child’s life is in danger, every second counts. But you don’t need to be a superhero to save the day.

Child Rescue Alert is the potentially life-saving system that alerts people to high risk child disappearances.

The initial hours after a child goes missing are crucial. A sighting by a member of the public can lead to the safe recovery of the missing child.

When a Child Rescue Alert is issued, it is sent directly to thousands of people though text, email, app notifications, social media, digital billboards and national media. This means that many more eyes and ears are on the ground, on the lookout for the missing child. 

If your child went missing, wouldn’t you want the whole world to stop and look? And wouldn’t all your employees feel the same?

Child Rescue Alert is a nationwide system, run by the National Crime Agency, the charity Missing People and technology company Groupcall which has the potential to save a child’s life in the event that a child is missing and believed to be at imminent risk of serious harm or death. Registration is free and will take your employees just minutes to complete, online or by text.

By taking one of these five easy steps, you can join businesses such as Facebook, Royal Mail and BT Openreach and show that you are an employer who cares, by promoting this vital initiative to your workforce.  

Five simple ways your company can engage with the Child Rescue Alert

1.     Download a Child Rescue Alert API for your company website

The Child Rescue Alert API can be simply added to your company website and will allow visitors to your site to register to receive alerts without leaving your site. This API is perfect for the CSR or community investment pages on your website or your newsfeed or blog, so people can register after reading about how your company is supporting the Child Rescue Alert system.

2.     Announce your company’s backing through internal communications

Encourage your workforce to register to receive Child Rescue Alerts via your intranet, newsletter, company magazine, and email networks by announcing your company’s support of this free initiative that could help bring a missing child home. Sending an email to all staff from your CEO with their endorsement will encourage more people to sign up. We hope that the suggested email template included in this pack will help.

3.     Announce your company’s backing through external communications

We want you to help us make support of Child Rescue Alert a standard of best practice across businesses throughout the UK. By announcing your company’s support of Child Rescue Alert through your social media, blog, customer and client mailings, press releases or website news articles, you can help us encourage more people to register. Don’t forget to join us on Twitter @CRAlerts and

Why not suggest to clients that they contact us to find out more about promoting Child Rescue Alert to their staff, customers or clients? If you sell products, could you ask customers to sign up as part of their transaction, at the point of sale?
4.     Host a Child Rescue Alert registration day
This email address is being protected from spambots. You need JavaScript enabled to view it. to request posters, cards and sign-up sheets and set up a Child Rescue Alert station in your canteen, reception or staff room where people can read more about this vital system and find out how to register for free.
5.     Change your company email signature to promote the Child Rescue Alert campaign

Tell all your contacts that you support Child Rescue Alert and encourage others to sign up to the system at the same time by changing the company email signature.

 Download Child Rescue Alert: five ways to get your company involved 

Download How to hold a Child Rescue Alert stand in your workplace

Download Supporting Child Rescue Alert on Social Media during the campaign

Download a Child Rescue Alert Poster