Throughout December, Deliveroo is teaming up with Missing People to launch their biggest ever campaign to reunite missing people with their loved ones at Christmas. Missing People is the UK’s only national charity offering a lifeline when someone disappears.
The Ride to Find campaign will see 500 riders sporting mobile billboards across London, Manchester, Bristol and Birmingham, as Missing People posters are featured on the Deliveroo-branded backpacks, ensuring that each appeal travels more miles and reaches more people than ever before as the riders deliver customers their food.
Someone is reported missing every 90 seconds in the UK. 80% are found within 24 hours but one in five cases takes longer. If someone is not found within a week, their chances of being found reduces dramatically. For these people, every second counts. Together, Missing People and Deliveroo will raise awareness of vulnerable missing people, encouraging communities to join the search and bring people to safety.
Every single rider in Deliveroo’s 15,000+ fleet will also be encouraged by the company to sign up to receive Missing People’s Child Rescue Alerts, which notify people whenever a child in their area is considered to be at very high risk of coming to harm. This is the charity’s largest direct marketing campaign to help find missing children who are in immediate danger.
Missing People provides free and confidential support by phone, text or email 24 hours a day, 365 days a year to anyone affected by a disappearance. To encourage donations to the charity, Deliveroo has launched its first ever in-app fundraising campaign in the UK - Ride to Find - where customers nationwide can donate to Missing People via the Deliveroo app.
Will Shu, CEO and Deliveroo’s first ever rider said: “The work that the Missing People charity does is life changing for these families and when we had the opportunity to meet with them, we wanted to help.
“Our riders are at the heart of our business and are seen by communities up and down the country as they travel our streets to deliver food, so it’s amazing that our network of riders have volunteered to use our recognisable backpacks to create mobile billboards in support of such an important cause.
“We hope that over the holidays, our Ride to Find campaign will help bring missing people home to their friends and family as well as raise awareness and funds for the Missing People charity.”
Jo Youle, Chief Executive at Missing People said: “We are thrilled to partner with Deliveroo who are supporting Missing People with the forward-thinking and innovative Ride to Find campaign.
“Deliveroo will help us to reunite missing people with their families this December and will be able reach people and places Missing People cannot reach. Deliveroo will raise awareness with appeals for missing people on rider’s bags.
“The money raised by Deliveroo and their customers will help us to continue to search across the UK for missing people and support the estimated 1 million people who are affected by a disappearance.
Missing People is the only UK charity dedicated to supporting missing people and their loved ones left behind. For families who have a missing loved one, life can feel like a desperate and unbearable struggle and Christmas is a particularly difficult time. The helpline team and volunteers will be working throughout the Christmas period to make sure that anyone affected by missing receives the emotional support they so desperately need. We hope this fantastic partnership will help us reunite families and loved ones this Christmas.”