Missing Children’s Day 2022 | Find Every Child Week

Missing Children’s Day Campaign

This Missing Children’s Day, we have partnered with some fantastic agencies to create an unforgettable campaign…

Video appeals of Leah Croucher, Alexander Sloley, and Finn Layland-Stratfield, are featuring on donated Ocean Outdoor boards across London, as part of a campaign that hopes to finally bring them home.

We partnered with Engine Creative to re-design our missing posters, with changes that were based in behavioral science evidence. They aim to be more eye-catching, clearer, and more action-oriented. Engine also worked with visual effects company Untold Studios, to increase the quality of the photos, and AI experts D-ID, to bring the still photographs and the missing people to life!

The digital boards displaying the re-designed appeals are featuring all day today. They are at Westfield White City, Westfield Stratford and Canary Wharf! Special thanks to MHPMischief for spreading the word of this campaign and helping spread awareness of those missing.

Here is a sneak peak of what the appeals look like as stills:

See the Moving Appeals

Find out more about this campaign, see the moving appeals, and learn how you can get involved in reuniting more missing people with their loved ones, through the link below:

Find Out More About our Missing Children’s Day Campaign

With Thanks

We want to thank all organisations involved in bringing this campaign together! It has been amazing seeing the missing posters into the 21st century!