Jo has led the charity Missing People since 2012, awarded ‘Rising CEO by the Third Sector in 2014’ and Top Social CEO on social media in 2015 and 2016. She was previously Director of the Services team at the charity. Jo is also Deputy Chair of Brook and is training in coaching with Meyler Campbell. Jo is a 2018 Grant Thornton Face of a Vibrant Economy representing an organisation with “innovation, growth and purpose at its heart”. In 2022, Jo was received an OBE for her services to the families of missing people. Jo was a Samaritan for 10 years, and later as a Director of the Central London Samaritans in the heart of Soho. She also had a career in the music industry as a writer with Chrysalis and performer in the band Scarlet, signed to Warner Music in the 1990’s. Jo is a proud mum of two teenagers, a completer of charity challenges (but not out of planes), an avid reader, piano player (only after a glass of wine), interested in everything politics, tweeter (@joeyyoule) and Tedx speaker. Jo is a regular contributor to Windsor Leadership and is a Leadership Fellow of St Georges House, Windsor Castle.  

Ross leads our fundraising across a diverse income portfolio, and awareness-raising across PR, marketing and digital channels. Ross works closely with our CEO and Board of Trustees via the Finance and Resources Sub Committee, Fundraising Ethics Group and Fundraising and Marketing Advisory Group. Our multi-award winning corporate partnerships help to deliver the charity’s mission and raise vital funds that enable support for the charities beneficiaries. These include strategic partnerships with the out-of-home advertising industry, Royal Mail Group and Deliveroo, who together with Missing People are helping to find hundreds of vulnerable missing people. Ross holds a qualification from the Chartered Institute of Marketing (CIM) and received a degree from the London College of Communications. Following roles in editorial, events and retail marketing, Ross held a number of roles at the charity before being appointed as a Director in 2010. Ross is Non-Executive Director/Trustee and Treasurer of several charitable trusts established by one of the world’s largest private charity donors, awarding funds from the players of the People’s Postcode Lottery to inspiring education, health, justice and sporting causes. In his role as Treasurer Ross is a member of the Audit and Risk Advisory Group. Ross is an experienced public speaker, mentor and is an Advisory Board member of ThirdSector magazines’ Fundraising Week.

Sophie joined Missing People in February 2015 as Director of Services. Sophie leads the teams delivering Missing People’s services – our award-winning helpline, family support and commissioned services. Sophie holds the role of Safeguarding Lead Officer, responsible for safeguarding practice across the organisation and reporting to the Safeguarding Panel. In Sophie’s time here the focus has been on digital development, including through projects delivered in partnership with other organisations. Sophie is passionate about consulting and engaging people with lived experience and bringing together technology and expert support to meet people’s needs in new ways. In the ten years prior to joining Missing People, Sophie held leadership roles at Victim Support and Samaritans, responsible for a range of services for adults and young people in crisis and at risk of harm. A theme across Sophie’s career has been providing services that empower people, recognising they are experts in their own lives, and that harness the potential of individuals and communities to help one another and give hope.

Susannah joined Missing People in 2013. She leads the Policy and Partnerships team, the Research and Impact team and the Business Development team. Together these teams aim to ensure that missing people and their families get the help they need from the charity, from the police, government and other agencies. Susannah is a member of the Advisory Board for the Centre for the Study of Missing Persons at the University of Portsmouth, a member of the Scottish Government’s National Working Group on missing people, and a member of the UK Expert Reference Group for missing people chaired by the National Policing Lead for Missing Persons. At Missing People, she has previously had a variety of roles, including Director of Services and Director of People. Susannah regularly represents the charity at national conferences, Government meetings and as a media spokesperson. Her proudest moment at the charity was leading the successful campaign to introduce the Guardianship Act 2017, enabling families to step in and manage a missing loved one’s finances for the first time. Prior to working at Missing People, Susannah had 15 years’ experience of policy, research and service user participation roles in local and regional government, at Nacro, the crime reduction charity, and at SHS Trust, a social inclusion charity. Most recently, she was a Scrutiny Manager for the London Assembly, leading the team supporting Assembly Members to hold the Mayor of London to account on policing and crime issues.

Zoë believes that investing in people is the key to delivering positive social change. At Missing People she is responsible for leading our HR, Volunteering, IT & Digital Departments to further develop our reputation as a great place to work and volunteer and to ensure we have the people with the right skills, knowledge and experience to deliver our strategic plans. She also oversees our Digital Transformation Programme ‘One Safe Click’. The aim of One Safe Click is that any missing person or loved ones left behind will be ‘one safe click’ from support - anytime, anywhere, on any device. Zoë brings over 10 years’ experience in people and organisational development roles across the Charity and Higher Education sectors, having been part of the leadership team at The British Red Cross as well as Head of People Development at the University of Southampton Students’ Union. Zoë has also worked internationally as Programme and Volunteer Manager for a high-profile NGO in Haiti, after it suffered its devastating earthquake in 2010. Prior to this, she worked as Broadcast Journalist at the BBC. Zoë is an experienced speaker and panellist. Her specialist subjects are volunteering, diversity, inclusion, politics and equality. She is also the vice-chair of Monty’s, a community development charity and social enterprise, where she is responsible for Governance and HR.

Retnadevi joined Missing People in January 2025 as their Director of Finance. She has over 15 years of charity experience in senior executive roles, specialising in financial planning and strategic resource allocation. Previously, she was the Chief Operating Officer at Solace Women’s Aid, where she managed Finance, IT, People, and Business Support, and led large transformational projects. She also held roles at The Retail Trust and worked with Ernst & Young London on projects across Europe and Asia. Retna is a trustee at Bridge Support, where she chairs the Risk and Safety sub-committee and is a member of the Finance sub-committee. She recently completed a nine-year tenure on the Audit Committee at the Commonwealth Secretariat. Outside of work, she enjoys walking, gardening at her community allotment, and travelling.

Paul joined the charity as Operations Manager in the Services Team in 2011, having previously been a volunteer on the Message Home and Runaway Helplines. He became Head of Helplines in 2018 and is responsible for the delivery of Missing People’s award-winning helplines. He oversees helpline training, resource planning, team welfare, caller care and safeguarding.

Helen has led a variety of service delivery and development roles since joining the charity in 2008.  This has included leading the missing children’s team, coordinating and managing the Helplines, family support delivery, Lost Contact Service, Publicity service, Aftercare team and Counselling service. In 2011, she became a Churchill Fellow, having been funded to travel to Australia to learn and develop best practice in family support and counselling provision for people missing a loved one. This leads to the setting up and developing the ‘ ambiguous loss’ counselling service for families who are missing someone, which is unique internationally to the charity. Helen also created and trialled counselling and practitioner training around working therapeutically with people experiencing ambiguous loss. Helen won the Marsh Award in 2013 for ‘outstanding achievement’ in working with children and families’ as recognised by Barnados for this work. Helen set up the chat service for young people who are running away and has brought a digital focus into general service delivery.  This involves leading user journey work for the charity looking at the needs of people accessing our services, developing website resources, increasing digital accessibility to services and supporting virtual forums and groups for family peer support. She is currently leading the operational change to a new integrated database and communications systems at the charity. Helen is a passionate trainer and speaker covering the issues and needs of missing people, young people and those missing someone.

Amy leads the cross-organisational development of Missing People’s award-winning support communities and services into an ever-growing and evolving digital framework. She harnesses years of experience bringing supporting people and technology together. Amy joined Missing People as part of the Services team in November 2011, bringing experience of working within; Homelessness, Domestic Abuse Support, Women’s Rights and Welfare Advice. She previously had her own media company, specialising in web design and photography. Amy has always led technological revolutions wherever she has worked.

Josie has worked at Missing People since 2012 in a range of different roles across the organisation. She has led the charity's policy work since 2016 including supporting the Guardianship (Missing Persons) Act through its journey to become legislation; working on the APPG for Runaway and Missing Children and Adult's Inquiry into Safeguarding Missing Adults who have Mental Health Issues, and subsequent work to develop a national, multi-agency framework; advocating alongside families of victims for a better response to child criminal exploitation; and working with previously missing people and their families to better understand how the professional response to missing needs to improve across a range of agencies. In her Partnerships role, Josie supports the charity's development of relationships with police forces across the country and the identification and sharing of good practice with all relevant agencies. Josie also Co-Chairs the English Coalition for Runaway Children.

Jane is Missing People’s Head of Research and Impact, leading the charity’s work, researching missing and making sure that we are meeting the needs of those who use our front-line services. She’s been with the charity since 2017.

Jane began working at Missing People as a Return Home Interview Worker in May 2016 and developed her skillset with a particular focus on safeguarding, operational management, and strategic planning to become a Local Services Manager in March 2018. Since then, Jane has managed various Missing People services including; Safecall, training and conferences, and police partnerships. Jane moved into the role of project management in August 2018 and has since managed ‘Search Dog Heroes’; a project helping to find the most high-risk missing people in the UK through the use of trained ground-scenting dogs. In addition, Jane manages ‘Is This Ok?’; a project supporting children and young people who are currently experiencing or are at risk of CSE/CCE, through a digital chat-bot and one-to-one chat system. Jane is also part of the Business Development Team, helping to win and secure statutory income for existing and new Missing People’s projects and services.

Sam is our single point of contact (SPOC) for partnership work with all UK Police forces. Sam joined us in January 2023 having previously worked in policing for 15 years, specialising in missing for 7 of those she has brought with her a wealth of experience on missing and the police service. She continues to grow the fantastic partnerships already established with Police and encourages new ways of working.

Sam leads on the work of the charity’s Police Advisory Group as well as sharing regular updates with all police forces on any relevant work going on in the charity as well as sharing any identified good practice.