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Based on a True Story

Content warning - this video may be upsetting to watch.

True crime is one of the UK’s most popular forms of entertainment, with 49% of the population watching it daily.

This campaign was created to hold a mirror up to the way society so often engages with missing person cases only when they are packaged as compelling content. It challenges audiences to reconsider their relationship with the genre and to recognise the reality behind the headlines.

At Missing People, we are dedicated to supporting every missing person and the families and loved ones left behind. Because these are not plotlines or episodes. They are real lives and real loss. And to us, they are never entertainment.

With thanks to