Find out the different ways your company can partner with Missing People below. With your support, we can continue to be a lifeline for missing people and their loved ones left behind.
‘Missing People won by a landslide to become our UK company wide Charity of the Year. As soon as they won, their Corporate Partnerships Team worked with us to understand what we wanted to achieve in the year and come up with a plan on how to do it – they were a brilliant help! They supported us with ideas, inspired us with ongoing stories from their frontline teams and encouraged us to work together as an organisation. Our year with Missing People was our most successful ever, raising four times the amount we had ever raised before! Not only that, lots of our staff still support the charity to this day and I now sit on one of their Boards. I’d encourage any company to choose Missing People as their Charity of the Year.’
Alice Lucas – Liquidnet
Working with charities ignites passion, increases motivation and retention. It brings teams together, enabling employees to take time out to think, have new ideas and put their work into perspective.
Missing People’s multi-award-winning corporate partnerships team have a strategy and bespoke annual plans in place to ensure partners receive the best account management possible. We offer a number of benefits to our partner companies. All partnerships have a dedicated account manager who will cover communications, social media, campaigns and national events. We would also provide the additional time, skills and expertise of Missing People’s Corporate Partnerships Manager, Head of Fundraising and Director of Fundraising and Communications.
‘When announcing new transfer signings at AS Roma, we have an ability to create a big splash with a very captive audience of not just fans of Roma, but fans of other clubs and also the media. We wanted to use this opportunity to do something meaningful by delivering an important message – and not just one about football. Our partnership with Missing People has had an overwhelmingly positive reaction from football fans all over the world. We are thrilled that six children have been found safe and well during the course of our partnership to date. It brings us great joy to know that we are helping in some way to support this important issue and that was why we set up the ‘Football Cares’ project on May 25, International Missing Children’s Day, to try and involve clubs in the UK. With 86,000 children going missing every year in the UK, I just hope that many more clubs and companies will think about how they can help too on a regular basis.’
Paul Rogers, Chief Strategy Officer, AS Roma
When brands and organisations partner with charities, they increase visibility, customer loyalty and engagement amongst their competition. Cause related marketing is a great way to boost sales while raising money and awareness for Missing People, and can take many forms, from selling a product with an agreed donation per unit, or even creating a content-driven marketing campaign with us.
‘We are thrilled to be partnering with Missing People to raise awareness about the important work they do, and provide vital funding through a % profit donation from the sales of a co-designed sock range. Our London design team worked collaboratively with the Corporate Partnerships Team at the charity to design the exclusive socks. Missing People also connected us with their ambassador, Stephen Fry, who agreed to work with us on the campaign, something we are extremely excited about. We are working on the launch at the moment and can’t wait to offer our customers a way to support this important UK charity. It’s great to be able to champion a cause we feel so passionately about.’
Deboshree Kanjilal – Ghosh – PR, Communications and Events London Sock Company
‘Missing People is a charity that CIL has supported for many years and in many different ways. We are delighted to offer pro bono management consultancy to their team, fund research projects, take part in challenge events to fundraise and we sponsor their events, including their annual gala. This has brought us closer together as an organisation and many of our staff support them personally as well. We primarily support them because we believe in what they do. We also get a lot of value from doing so. Our staff can see that we have a wider purpose in life and can actively engage with that. Sponsoring their events has given us a unique opportunity to get our company name out there, meaning that we are seen in front of their major donor, corporate and VIP supporters. They have always been very good at asking us what we want to achieve from a sponsorship opportunity and making sure that our aims are met in a meaningful way. We look forward to supporting them for many years to come.’
Giles – Managing Partner CIL
Missing People has a number of high profile sponsorship opportunities and challenge events available to our corporate partners to participate in; these include the prestigious London and Royal Parks Marathons, as well as the opportunity for corporate employees to sponsor Missing People events throughout the year. We will offer a fully equipped fundraising pack for each team.
‘As soon as someone suggested supporting Missing People through a week of fundraising, we were amazed at how many of our colleagues wanted to get involved. As soon as you hear about Missing People, it really is a charity that people want to help. The team at Missing People were amazing, sending each branch fundraising packs and helping us come up with ideas for activities. During the fundraising week, there was so much going on and it was brilliant. Our customers were getting involved, there were fun outfits, delicious bake sales and we smashed our target, raising £50,000! Our staff were so motivated by the charity that we wanted to help again the following year, and the one after that – and we hope to do so again and again.’
Graham Pannett – Barclays
Even if time is sparse, staff can search and share appeals for vulnerable missing people in their area and take part in micro-volunteering. In any partnership, we would engage and empower your staff to realise their potential as charity champions, helping with their individual fundraising and volunteering requests. We will work with each charity champion to replicate previous successes and brainstorm new ways to excite and engage the team locally. Some examples of events that have worked well in the past are bake sales, poker nights, quiz nights, ‘Pink and Black’ dress up day, concerts and Appeal Days.
‘Clifford Chance is delighted to work with Missing People by providing pro bono advice and other volunteering support. A key way we were able to help was successfully assisting Missing People to persuade the Government to change the law, enabling the affairs of missing people to be looked after by a family member. It’s inspiring for us to help a charity such as Missing People whose work is so important, connecting the missing with their families wherever possible.’
Cathy Jones – Head of Community Outreach Clifford Chance
Gift in kind donations makes a considerable difference to the services we provide, allowing the charity to save vital funds and spend the money we raise where it is needed most. Many items that a business may recycle or dispose of could be valuable to Missing People for raffles and auctions, as well as training or mentoring of staff on a one-off or ongoing basis.
If you would like to talk to us about any potential corporate partnership, please get in touch with the team here:
CorporatePartnerships@missingpeople.org.uk
Our current partnersWhy partner with usWe have launched a regular email so that you can be aware of new missing person appeals and share them far and wide! We are also calling on all Heroes to be the eyes and ears for Missing People on the ground. Your sighting of a missing person could make a difference in a crucial time.
