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Based on a True Story

Content warning - this video may be upsetting to watch.

True crime is one of the UK’s most popular forms of entertainment, with 49% of the population watching it daily.

This campaign was created to hold a mirror up to the way society so often engages with missing person cases only when they are packaged as compelling content. It challenges audiences to reconsider their relationship with the genre and to recognise the reality behind the headlines.

At Missing People, we are dedicated to supporting every missing person and the families and loved ones left behind. Because these are not plotlines or episodes. They are real lives and real loss. And to us, they are never entertainment.

Donate now

Someone is reported missing every 90 seconds in the UK. 

That means life is lonely, scary and uncertain for almost 160,000 families every year.

Right now, people are searching for children, fearing for their safety. Searching too for mums, dads, siblings and grandparents who suddenly feel very vulnerable. 

But with donations and Gifts in Wills, we can be there for the missing and those who love them.

Please donate today and help someone find support and safety.

With thanks to