Fundraising during the cost of living crisis

Our advice for fundraising during the cost of living crisis

Our Individual Giving team has come together to give their advice for fundraising during the cost of living crisis to fundraisers who aren’t sure how to ask for donations during this difficult time.

At the moment, the UK is facing a cost of living crisis where many people are facing difficulty paying for food, their energy bills and more. With donations needed now more than ever, we wanted to share our advice to fundraisers who are helping us fund our services.

Our Advice

Tip 1 : The need for our services is rising

Everything is rising, including the risk of people going missing, being homeless and taking their own life. We have already seen a significant increase in calls to our Helpline because people are struggling to cope. They can’t afford their bills and want to escape. The people that needed us in the first place, now need us more than ever. The cost of living crisis has meant their situation has worsened.

Tip 2 : It feels good to do good

By giving a donation, you are transforming someone’s life. We can help those in need because of your generosity. So remind your friends and family of that warm feeling you get when you help make a difference because their donation is life saving.

Tip 3: People want to help

It is a natural desire to help people who are in need. When a group of people are struggling more than me and you, if we have the means it is natural to want to help them in any way we can. By donating to your fundraiser, our Helpline can be there to listen to someone who wants to run away and provide them with the support and advice they need.

Tip 4: Share your story

Explain why you have chosen to raise money for Missing People in your page’s description. Your story is your most powerful tool when it comes to fundraising and that will help you raise money for our cause.

Tip 5: What would happen if they didn’t donate?

It is important to explain what will happen if people do not donate to your fundraiser. Right now, 100 contacts to our Helpline a month go unanswered. That’s 100 lives we need to save but we can’t do it without the generosity of others. We simply cannot afford to answer every single call right now. But we will not stop until every missing person is found safe and supported so with your help, we can answer those unanswered calls.


Fundraising Ideas

We are so grateful that you have chosen to fundraise for Missing People. To inspire you for your next fundraising event, have a look at some of our ideas here.

Sign up to be a Digital Search Hero

We have launched a regular email so that you can be aware of new missing person appeals and share them far and wide! We are also calling on all Heroes to be the eyes and ears for Missing People on the ground. Your sighting of a missing person could make a difference in a crucial time.