“I am so proud to launch this campaign with Missing People. At The Independent, we’re committed to making change happen and believe that the media has a critical role to play in shining a light on and helping to address the most pressing issues of our time. With the help of our readers and supporters, we can make a real difference in tackling the crisis of missing children in this country. Together we can provide resources to support the 70,000 children that go missing in the UK each year and their loved ones.”
– Geordie Greig, Editor-in-Chief of The Independent

“Children facing harm or exploitation often feel invisible. SafeCall will be shaped by their voices—offering a safe, confidential space where they’re heard, supported, and protected. Built on over 30 years of experience, this new service is designed by young people, for the challenges they face today.

We’re deeply grateful to The Independent and its readers. Your extraordinary generosity is making this vision a reality—helping us reach children trapped in exploitation and guiding them to safety. Together, we’re building a legacy of care, protection, and hope. Together, we will change young lives.”
– Jo Youle OBE, Chief Executive of Missing People