Campaigns

NEXT, a brand with a true heart for giving back, partnered with us to create a beautiful 3-star gold tone necklace – a symbol of hope and togetherness this festive season. We promoted this special necklace as a Christmas gift that could make a genuine difference.

That’s because every necklace that was sold was going to help Missing People be there for those who are missing and the families who are left behind. 100% of the profits of each necklace were donated to our organisation.

I’m delighted to share that these necklaces sold out.

Every year, we recruit hundreds of brilliants volunteers to be ushers at G4’s Christmas Tour. G4 have been partnering with us for their tour for years now and have become incredible ambassadors for us.

This Christmas, we recruited 230 volunteers across 37 shows during November and December. These volunteers acted as ushers at G4’s concerts and helped collected donations at the end for Missing People.

In total, across all of the concerts, this year’s tour raised over £25,000 making it our most successful tour ever! This incredible amount will make a huge difference to the people we support.

Last Winter, we launched our No Matter What appeal. Every donation part of this campaign was doubled, thanks to one of our generous Luminary supporters.

We shared Nerissa’s story of her son Alexander. Alexander went missing in 2008 when he was just 16 years old. Over 17 years later, he still hasn’t come home. From the very beginning, we have been there for his mother, Nerissa, and the rest of Alexander’s family. We even managed to get the police to finally reopen Alexander’s investigation.

This is the support we want to provide for every family. So we can be there no matter what. Now, thanks to supporters like you, we can be there.