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Where your donation goes

Why we need your support

Thank you to our generous supporters, their donations enable us to provide vital emotional and practical support to people affected by a disappearance, every day of the year. From our Helpline, counselling, online guidance, to campaigning for change for people affected by missing.

Missing People is a small national charity, and our largest cost is providing expert trained staff to support people in crisis, 7 days a week. We rely on voluntary donations to keep our services running, our supporters are at the heart of what we do, and it’s important for us to show them the same care and respect. To find out more about how we do this, please read our fundraising promise

Where your money goes

Based on our 2019/20 financial accounts:

  • For every £1 raised, we spend 85p on charitable activities
  • For every £1 raised, 15p is invested into raising money
  • On average, we generate £6 for every £1 invested into fundraising. By spending money on our fundraising activity, we will generate even more money to support people affected by missing.

Our essential services are reliant on voluntary public donations and gifts in Will. To find out more information on how you can support our vital services, please visit here.

Find out more information about where the money raised is spent and the impact it has made on the people we support by reading our impact report.