Publicity we can help with

If your missing loved one has been accepted as a missing person by the police, we can help with the search. 

Our Appeals Team will always tailor publicity to the circumstances of the individual, making sure that the level of publicity is appropriate. Sometimes publicity is not suitable and could make the situation worse, but we will always talk this through with you and we have other less public ways of helping to search. We will keep you informed with exactly what we are doing and why. If you are having trouble reporting your loved one as missing to police, please contact our Family Support Team for advice. 

See below for the types of appeals can we offer.

Immediately

For high-risk and urgent situations

• Create an online web appeal and poster which can be downloaded and shared across social media.
• Create and send an appeal across our social media channels on Facebook and X.
• Send out a confidential briefing to our network of safeguarding partners across the UK.
• Send a text to the missing person offering support.
• Send an alert to our partners at Royal Mail to be sent out to every handheld device in the local area to help with sightings.
• Send an email with a link to the appeal with our 14,000 Digital Search Heroes across the UK.

For non-high-risk appeals

• Send out a confidential briefing to our network of safeguarding partners across the UK. 
• Send a text to the missing person offering support.

At 48 hours

For high-risk appeals

•  Continue ongoing publicity and continue to share as widely as possible including media opportunities if they arise. 

For non-high-risk appeals

• Create an online web appeal on Missing People’s website with ability to download or share appeal across social media.
• Send a briefing to safeguarding network across UK.
• Send a text to the missing person offering support. 
• Create and send an appeal across our social media channels on Facebook and X. 
• Send an email with a link to the appeal with our 14,000 Digital Search Heroes across the UK. 

At 72 hours 

You can expect a call with our Appeals Team to discuss other potential appeal opportunities and to talk about speaking to the press and how we can support you to do so.

We have partnerships with The Big Issue, The Pavement, Trainline, JCDecaux digital billboards and have strong relationships with the media and can help with media opportunities to include print/online interviews, radio interviews, TV interviews etc. 

Next steps

Complete our form to launch an appeal for a missing person.